One day at work two years ago, an alert popped up on my mobile device: my salary had been deposited. It was a fair amount for a student, so I proceeded with my what I always did payday ritual: I opened every shopping app on my phone. From Amazon to Zara, you name it. Within the space of an hour, I had parted with £90 on clothes, home decor and a totally useless heavy blanket that I never used.
A short while after, I went online again and bought a blow dryer. I already had one, but thought another couldn't hurt. Then I included light strips and two shoes that didn't even fit me. This wasn't a new pattern. In reality, I’d been infamous for it since I started earning.
Whenever I felt stressed, tired or uninterested, I would mindlessly scroll until it inevitably culminated in an unplanned shopping spree. My justification was constantly: “Oh well, it’s just £5.” But £5 became £10, then £20, and so on.
I was never entirely certain why I did this. Perhaps it was due to my upbringing in a low-income family, where we’d experience months without buying new clothes or anything to brighten up the home. So any moment I had extra money, there was always a hidden desire for novel and exciting things. Or possibly, and definitely more likely, I was just bad with money and succumbed easily to the lure of demands.
A Revolutionary Approach
In the end, I opted to experiment with a novel idea. Before buying any item, I’d place it in my digital cart, delay for 24 hours, then decide on whether to finalize the purchase. The greatest advantage of this method was that it gave me time to reflect – an action I’d never done before. For the first time since adulthood, I began questioning: “Do I actually require this? Is it within my budget?” Most of the time, the response was negative.
If I accessed Amazon, Depop or Zara and discovered items sitting in my cart, I’d clear them out and start fresh. By employing this system, I stopped buying goods that I knew deep down I would never use. I once wanted to purchasing a trio of games, but after a waiting period before going to the shop, I realised I never actually engage with tabletop games.
I also contemplated buying a disposable film camera for my first trip to the coast. After pausing I remembered I possessed a phone, similar to most people, that has a perfectly adequate lens, and therefore had no requirement to acquire a separate camera.
The Enduring Benefits
It additionally signifies I am more selective about the items I do purchase, and I can finally look at my financial records devoid of experiencing shame or discomfort.
Naturally, there have been times I’ve relapsed into previous habits – it’s only natural. The key change is that I can recognise the warning signs early, especially when I’m rushing into a transaction. I’ve realised boredom is a powerful catalyst. It’s probably the primary motivator of my reckless expenditure.
Consumer culture preys on this boredom and our desire for immediate satisfaction. That’s the reason, in hindsight, compelling myself to halt before purchasing has felt strangely freeing. To be able to have control over my urges and remind myself that I don't have to expend my hard-earned money on unnecessary products feels as radical as it is straightforward.
